It is no longer a secret that Instagram is marketing goldmine. In 2019, it will be odd if you are not using Instagram for your marketing. Instagram has a lot of potential for whatever you want to achieve. Kylie Jenner, described as a self-made billionaire, used Instagram alone to amass her current $1 billion fortune, making her the world’s youngest billionaire as of March 2019.
Since it was launched in 2010, Instagram has grown from strength to strength becoming one of the world’s most visited and most powerful social media platforms. As of today, Instagram boasts of over 1 billion monthly active users. Not a lot of platforms can boast such an incredible number. It is no wonder that many corporations, as well as small business owners, are making Instagram an integral part of their marketing.
Instagram is no longer the platform “cool” kids go to post their pictures. It has changed a lot in recent years. The latest figure showed that there are nearly 500 million daily active users on Instagram. Nearly 2 out of every 3 users between the ages of 18-29 are using Instagram. The data also has some exciting news for marketers. In the report, it was revealed that 31% of people who make more than $75,000 per year are on Instagram, 32% of people who make between $50,000 and $74,000 are on Instagram, and 32% of people who make between $30,000 and $49,000 are on Instagram.
As you can see, Instagram is a goldmine if you are trying to sell something. Perhaps, this explains the reason why top corporations are willing to pay celebrates such s Kylie Jenner, Selena Gomez, and Cristiano Ronaldo over $1 million for one post. As a small business owner, you may find Instagram success a bit hard to come. In this article, you will learn of steps you can take to grow your brand on Instagram. Keep on reading to find out more.
Top 7 Ways To Grow Your Brand With Instagram Marketing
1. Fine-Tune Your Profile
In a survey, over 55% of respondents said that Instagram profile played a great role in their decision whether to follow a particular brand or not. Consider your profile on Instagram as your front door. If it is pretty messed up, no one will believe that you have something better to offer them.
Your profile plays a great role in how future customers and Instagram users perceive you. The fact is that you cannot do much on Instagram until you create a perfect profile. Don’t just go for something too generic. Your future customers want to see something different. Impress them from the get-go by putting a lot of attention on the way you construct your Instagram. You can get some ideas by researching your competitors or ask for the help of a professional.
2. Understand and Make Use of Relevant Hashtags
Hashtags are the language of social media. Each time you failed to use a relevant hashtag on your post, you are leaving a lot of money on the table. Nowhere on the internet does hashtags play a quite as important role as they do on Instagram. Surprisingly, our analysis showed that over 45% of marketers don’t make use of hashtags and more than 60% only put hashtags as an after-thought.
Instagram allows you up to 30 hashtags per photo. Every hashtag you use makes it easier for an interested audience to find your post. However, your hashtag must not come as an after-thought. You need to take the time to research it. Search for trending hashtags in your industry and include as many of them as possible in your posts. Interestingly, Instagram users don’t seem to mind hashtag stuffing as they do on other platforms such as Twitter. Thus, don’t be afraid to max out your hashtag allowance for every post.
3. Post Consistently
Instagram users don’t have any love for dormant accounts. Available data suggested a user will quickly follow you if you don’t post in a while. Moreover, the Instagram algorithm allows active accounts an opportunity to gain more new followers. According to research, an average Instagram user posts at least once per day. You need to come up with a schedule that allows you to post at least 3 to 5 times per week.
You will lose most of your followers if you don’t post consistently. Besides, the only way to grow a loyal following on Instagram is by nurturing your followers with your brand message daily. You can hire a social media manager to make the job of posting consistently on Instagram easier for you.
4. Use Emojis the Right Way
Not a lot of marketers give a lot of thought to emojis. Surprisingly, over 60% of marketers think emojis are just for chatting. This was recently proven wrong in a recent study. This study showed that emojis have become a crucial part of social media language and play a great role in the way we communicate on social media. Another report showed that almost 50% of all captions and comments on Instagram have at least one emoji.
From smiley faces, to love emojis, these tiny images can capture the attention of an Instagram user scrolling through his/her feeds and elicit positive feelings. The bottom line is that using the right emoji can help you to earn more engagement on your Instagram posts.
5. Use More Videos On Your Posts
A recent study showed that a single video can get you 3X more engagements. A video is a goldmine on Instagram. As of today, only about 10% of all posts on Instagram are videos. Fortunately for you, Instagrammers are hungry for videos. You can fill this hunger with the video of your brand product/services. Instagram allows you to upload short videos up to 15 seconds long.
Don’t just upload any video. Work with a video creator to create high-quality videos to promote your brand. Give your followers something to look forward to with your videos.
6. Partner with Influencers
Working with Instagram influencers is one of the fastest ways to increase your brand visibility and grow your business on social media. These influencers are experts in their field. Their job is to talk about or promote your product/services. One promotion from the right influencer can help you get thousands of new followers, more views, more website visits, as well as more purchase of your product or services.
Big-end influencers charge as much as hundreds of thousands for one post. You don’t necessarily need to work with them. Partnering with the right micro-influencers can provide awesome results if you do it well.
7. Use “Instagram Stories” to Post Behind the Scene
A new report showed that Instagram Stories now has more than 300 million users. This number means nothing if your business is not taking full advantage of it. Top brands and small business owners are using this feature to nurture their followers and grow their brand.
You can use “Instagram Stories” to show your followers what happens behind the scene. You can also use it to give out discounts and special offers. However, don’t stop there. Use the new “Highlight” feature which was recently introduced by Instagram to showcase specific events and products from your company. You can also boost your visibility when you add your location to these posts.
Final Word
Growing your brand with Instagram marketing involves using a lot of strategies, and it can be as simple as adding a widget to your site. More importantly, it requires consistent effort. If you take Instagram marketing seriously, you will surely enjoy the rewards. Try these tips mentioned above and don’t forget to use the comment section to tell us about your experience with them.
Originally posted 2019-10-22 12:34:14.
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